Evidence Based Decision Making Delivers Results

Analytics IQ®

We know from global research that top performing companies are twice as likely to apply analytics to organisational decision making.  These leading companies have data-centric cultures, management processes to drive data driven decisions and training and coaching of team members to make data driven decisions.  They also have Analytics platforms and dashboards to provide fast and universal access to business performance metrics, drill-thru to provide insights and actions.  Leading companies have a high Analytics IQ®.

What is your company’s  Analytics IQ®?  

Contact us to discuss how we can collaboratively work with you to raise your company’s Analytics IQ®.

Analytics IQ®
Experience Matters

Experience Matters

Technology is never a silver bullet to solving business problems.  This is why our team solves business problems by providing thought leadership and strategy, and leveraging our extensive project delivery expertise.

Organisations should expect to receive world-class thought leadership on their business challenges and have the relevant aspects of this research applied to your specific situation.  We spend a significant amount of time working with your business on what really matters and gaining consensus on the key focus areas to ensure we have strong engagement and alignment before we move into delivery.  

Experience tells us that strong business engagement and solution alignment are critical to business readiness and successful delivery of the outcomes.  


Dougall McBurnie, Managing Director

Dougall is the Founder and Managing Director of Versor.  He established Versor to provide world-class Digital and Analytics consulting services based on real-world experience and high quality, evidence based research.  His successful track record in Digital and Analytics across Healthcare, Health Insurance, Retail, Internet (.com) and Gaming speaks for itself and it is this experience that matters.  He has assembled a team of high performing Digital and Analytics specilists and in a short period of time have built an outstanding industry reputation for Digital and Analytics Strategy and Solution Delivery.

Clients we work with

  • Sportsbet
  • Yooralla
  • Paddy Power
  • Teachers Health
  • Members Own Health Funds
  • Newcrest

Technologies we Work With

  • Microsoft PowerBI
  • Microsoft Azure
  • Microsoft SQL Server
  • Microsoft SSAS
  • Microsoft SSIS
  • Microsoft Data Factory
  • AWS
  • MapR
  • qlik
  • QlikSense
  • Talend